Fifth iMedia - Effective Media

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For Advertisers

Fifth iMedia delivers fully integrated, accountable and interactive media solutions to our advertisers through the Fifth iMedia operated network of branded and highly trafficked publisher partners in Vietnam, the region and other parts of the world. More info here
 

For Publisher

Sell your inventory directly to a diverse set of advertisers in a scalable, efficient manner with this turnkey Web solution. Manage ad operations, trafficking and billing in one place. Read more  

Our Advertisers

The Future of Ad Networks

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The Future of Ad Networks

The recent iMedia Brand Summit got me thinking about the future of ad networks. In particular, I found myself nodding along when Sean Cheyney, vice president of marketing and business development for AccuQuote, predicted that we will see a major consolidation of ad networks over the next 12 to 18 months.

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10 Key Online Marketing Trends for 2010

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MORE CHANNELS, MORE DATA, AND BETTER

Online marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. 2010 is already shaping up to be an exciting year for online marketers. To provide better visibility into the year’s trends, Unica surveyed 155 marketers about online marketing technology usage and plans.The data revealed 10 key online marketing trends for 2010:

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Social Media, Web Spend Up, TV Down

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Untitled Document A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of their media budgets on television in 2010 -- the same level as a year ago.
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